A pioneering Luxury Community—the first of its kind for Eastern Europe, Russia, Ukraine, the CIS, and Israel.
About us
We believe that in the universe of high-end travel, true excellence is a force of gravity. It does not shout; it magnetically attracts. LURE is the living philosophy behind this community — a closed, invitation-only B2B ecosystem engineered to connect the world's most unique hoteliers with the market's most renowned travel agencies. By bringing these twin forces together, we seamlessly align global luxury hospitality with the most exclusive private travel portfolios across these dynamic markets.
«In the universe of high-end travel, true excellence possesses a force of gravity. It does not shout; it magnetically attracts.»
Dear Partners,
This philosophy defines LURE as an invitation-only B2B ecosystem connecting unique hoteliers with top travel agencies across Eastern Europe, the CIS, and Israel. Every member undergoes strict auditing to align global hospitality standards with exclusive private clients through transparent value exchange.
I am profoundly grateful to each of you for joining us on this journey and shaping the core portfolio of our community.
Welcome to the ultimate gravity for luxury hospitality.
Valeri Ishunkin
Founder, A Luxury Community of Hotels & Agencies
This philosophy defines LURE as an invitation-only B2B ecosystem connecting unique hoteliers with top travel agencies across Eastern Europe, the CIS, and Israel. Every member undergoes strict auditing to align global hospitality standards with exclusive private clients through transparent value exchange.
I am profoundly grateful to each of you for joining us on this journey and shaping the core portfolio of our community.
Welcome to the ultimate gravity for luxury hospitality.
Valeri Ishunkin
Founder, A Luxury Community of Hotels & Agencies
Founding members
